your first ai hire — a gatekeeper with taste

take fewer,
better meetings.

hilda vets who's asking, deflects what was never a meeting, books the ones worth it — and walks you in prepped. she's an assistant, not a booking link.

we're running a small pilot. leave your email and we'll write back when a spot opens — no card, no spam (privacy).

pilot now open openly an ai
Hilda emblem
hildavlad's assistant · an ai
re: quick intro

hi priya — hilda here, i'm vlad's assistant (an ai). happy to set this up.

so vlad comes prepared — what's the main thing you're hoping to get out of the time?

here are a few that work on his end:

thu 2:00pm thu 4:30pm fri 11:00am

grab whichever suits you. talk soon.

the problem

a booking link books them faster. it can't tell you not to.

every scheduling request lands on you to sort — and half the meetings you accept were never worth taking. a link picks a slot. it can't read who's asking, ask the one question that matters, or turn away the ones that were never really meetings.

hilda can. that's the whole difference.

a desk buried in meeting-request envelopes
how she works

one assistant, end to end.

every request runs the same calm loop — vet, prep, deflect, book, brief.

01 — vet

reads who's asking

tier, context, and whether it's even a meeting. VIPs get wider availability and a warmer touch — never a silent no.

02 — prep

asks the one thing

a single qualifying question, in a warm human voice, so you walk in knowing what they actually want.

“what's the main thing you're hoping to get out of the time?”
03 — deflect

turns away non-meetings

if it's answerable async, she offers to handle it as a note instead of booking a slot you'd regret.

“this might be quicker as a note than a meeting.”
04 — book

offers curated times

three times that suit you, in the requester's timezone, with the invite and video link sent. never “when are you free?”.

05 — brief

walks you in warm

a two-line brief before the call: who, why, and what they want. zero prep on your end.

the differentiator

she books less, on purpose.

the productivity world is obsessed with booking more. hilda's job is the opposite — protect your calendar, not fill it. the wrong meeting is the real cost, and she's built to see it coming.

it's not a toggle. it's the instinct she's most trained on.

6 1

6 inbound. only 1 deserves your calendar.

the prep brief

walk in warm.

before every call, hilda hands you a glanceable brief — who they are, why it's happening, what they want, and where you left off. the judgment of an assistant who remembers, with none of the prep on you.

she's a person — openly an ai

one warm voice, to everyone.

gracious, never gushing. warm-but-firm. she never pretends to be you, and she remembers every relationship.

hilda sounds like
  • “hi priya — hilda here, i'm vlad's assistant (an ai). happy to set this up.”
  • “this might be quicker as a note than a meeting — want me to pass it along?”
  • “done — you're set for thursday at 4:30. vlad will be prepped. talk soon.”
never sounds like
  • “Dear Ms. Priya, We are delighted to inform you…”
  • “As an AI assistant representing Vlad, I have processed your request.”
  • “URGENT: please confirm your availability.”
hilda's mascot, a Saint Bernard rescue dog

the one who comes to your aid.

hilda's a rescue at heart — Swiss lineage, warm by default, there before you knew you needed her. she carries the calm; you carry the coffee.

two surfaces

prose to the world.
taps to you.

the world meets hilda over email, in warm human prose. you steer her from a quiet app — approve an exception, tag a VIP, read a brief. no chatbot to babysit, no thread to manage.

today · 3 to review
  • priya okafor · northwindapprove
  • marco lenz · cold introdecline
  • rafa díaz · returningtag VIP

a quiet app, not a chatbot.

native multilingual

she gatekeeps in their language.

eight languages fine-tuned for hospitality warmth — and 193 more supported out of the box. an english-only booking link can't say hello like this.

helloenglish
hallogerman
bonjourfrench
holaspanish
ciaoitalian
oláportuguese
bunăromanian
cześćpolish

all eight fine-tuned · +193 more supported

what's coming

meetings today. more of your day tomorrow.

right now, hilda guards your calendar. she's built to do more — each next piece ships when it's ready.

soon

your inbox

the overflow, triaged — what needs you, what doesn't, what can wait.

later

your calls

screened and prepped in real time — the way she screens your calendar today.

frequently asked questions

everything you need to know about hilda.

What is hilda, hey.?

hilda, hey. is your first AI hire — an executive assistant that acts as an intelligent calendar gatekeeper. She vets incoming meeting requests over email, deflects non-meetings into async notes, books high-value slots, and delivers pre-meeting briefs.

How does Hilda differ from booking links like Calendly?

Booking links let anyone pick a time on your calendar without friction. Hilda does the opposite: she protects your focus by reading sender context, asking a qualifying question, offering async alternatives, and only booking meetings that truly matter.

Does Hilda pretend to be a real human?

Never. Hilda is transparently an AI assistant ("hi, i'm vlad's assistant (an ai)"). Her warm, gracious communication maintains professional relationships while staying completely honest about being artificial intelligence.

What languages does Hilda speak?

Hilda is natively fine-tuned in 8 languages (English, German, French, Spanish, Italian, Portuguese, Romanian, Polish) and supports zero-shot communication in over 193 languages worldwide.

How much does Hilda cost?

Hilda is in a small pilot right now — signing up on this page puts you on the pilot list, and a real human writes back as spots open. At public launch, pricing will be a simple flat rate with unlimited meeting management.

How do I manage Hilda?

You steer Hilda through a quiet control app where you can review pre-meeting briefs, approve scheduling exceptions, tag VIP contacts, or customize deflection rules in seconds.

what she costs

an assistant costs thousands a month. hilda is a fraction of that.

one flat price, unlimited meetings, no metering — the calm extends to the bill.

in pilot now — the signup above gets you in

Hilda logo emblem

shall i save you a spot?

leave your work email — we'll write back when a spot opens.

a real human reads every signup.